8 Types of Video Incorporation To Endorse Brands

Following is the list of 8 Types of videos that can be used to enhance awareness, establish customer trust and create lead generation for a particular brand name.

1. Tutorial/explainer videos

Explainer Video

Tutorial or explainer videos allow customers to know exactly what they are trying to execute. Such videos are not only great for establishing expertness but also serve as a viable option for capturing all vital “hack” and “how to” theme queries in search engine results.

2. Webinar videos

Webinar Video

If you are into using screen flow for recording a software demo to establish the team during the latest stall or using GoToWebinar for recording presentations that are specifically intended for priority consumers, then do not sit crossbones at all. Post it without giving a second though and let everyone benefit from the information you have.

The content one uses mostly gets wasted. Thus one must always resort for searching some news ways of promoting the created contents.

3. Project Reviews

Review Videos

Product reviews are one of the most important parts of corporate video world. It has been often seen that most of the customers gain confidence over the products after watching the promotional videos. More confidence directly results in lesser returns, lesser sales calls and more satisfied consumers.

4. Video PSAs

Public service announcement

Promoting a particular brand through videos is one of the best ways of provoking emotional response of the consumers. If you have limited budget then that can be utilized for creating videos, sounds and sights.

Video PSA is specifically created for New York council in order to spread awareness about gambling odds. The impact of this particular video was outstanding on people. It was hit and had real impact over them.

5. Culture videos

Culture videos

Culture videos are greatly losing their importance. However, some of them still continue to lure people.  Videos which are directly connected to lives of people for endorsing brands are the ones which exist. They can be utilized for showing off the team, your passion for the team and the secret sauce.

6. Testimonials


Whether it is from client sharing, industry partners or any other way to endorse your brand, testimonial is one of the ultimate ways for establishing social proofs.

7. Animations


Whether one uses animoto or hires motion graphic company, animation has always remained a powerful tool to be incorporated in content marketing. The major reason being using animation is that it provides creativity to the brand. With the help of brand character and animation, you can give a new dimension to your created brand. Animation renders visual and emotional stimulation which results in creating a long lasting impression about the brand.

8. Instagram video

Instagram video

Charity: water, Wendy’s, jerry`s, Ben, Oreo and general electric are some of the most popular brands that have jumped into Instagram for creating a splash with the help of short-form videos. As a matter of fact, 40% of the most popular 1000 Instagram videos belong to some or the other famous brand. Instagram is a great outlet for showing off the spirit of your brand name. It inspires people around you as well as creates community who helps in the promotion of the brand.


With numbers of different strategies to incorporate videos in the content marketing one has, there is hardly any reason left for the failure of any brand. Do try out some or the other video flavor for the success of your brand.


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